The 944 Mars Rover

The GRAMS28 x Jonny Roams Mars Rover 944 Collection, a collaboration between the Hong Kong lifestyle brand GRAMS28 and outdoor filmmaker Jonny Roams that blends automotive design, adventure culture, and premium everyday carry (EDC) gear. Inspired by a custom safari-style Porsche 944 called the Mars Rover 944, the collection adopts a space-exploration aesthetic with rugged functionality and sleek, spacecraft-inspired styling. The limited-edition lineup includes adventure-focused bags such as a backpack, sling, and duffle, along with apparel, gloves, a camera strap, and a collectible 1/64-scale model car produced with Tarmac Works. Designed with input from Roams to withstand real-world outdoor use, the collection reflects a shared philosophy of exploration, craftsmanship, and pushing boundaries. GRAMS28 emphasizes that all items are being produced in strictly limited quantities with no reruns, reinforcing their exclusivity and appeal to collectors and adventure enthusiasts alike